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The Future of Data Services: Current and Future Service Provider Pricing Strategies
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The recent rise in new data price plans is being driven by the need for service providers to offer customers an improved data experience and to better monetize their investments in network capacity.
Amdocs and Heavy Reading research shows overwhelming demand for integrated charging and Policy Management solutions to address data monetization challenges.
Key research findings reveal that charging subscribers based on the customer experience provided is gaining mindshare, but existing systems are challenged to enable it.
The research is based on 64 qualitative interviews with decision makers in director, vice president or chief executive roles from 32 service providers from across Europe North America and Asia-Pacific from both IT and marketing departments. Interviews were conducted between May and July 2011.
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