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Trudon Selects Amdocs to Lead Project for Mobile Site Creation and Mobile Applications 
Amdocs leads engagement with Trudon for delivery of Cellcity’s mobile applications and MobeeArt’s mobile site creation platform; Deployment performed in only three months   
ST. LOUIS - September 21, 2011 : Amdocs, the leading provider of customer experience systems, today announced that it has partnered with Cellcity and MobeeArt to deliver innovative mobile capabilities to Trudon, the leading search and digital advertising provider in South Africa. In only three months, MobeeArt’s mobile site creation solution and Cellcity’s mobile applications have been deployed at Trudon. The joint mobile solution not only supports Trudon’s yellow pages applications and sites, but it enables Trudon to offer small and medium sized businesses mobile web site creation abilities and optimization services. The newly deployed solution supports a wide range of mobile devices and tablets.

"Thanks to the solution introduced to us by Amdocs, we can help our customers drive additional revenues by offering them more innovative ways to advertise and engage with potential customers via any advertising media,” said Thabo Seopa, managing director of Trudon. “We are also able to provide a higher-value experience for consumers who now have many more options of searching for local products and services on their mobile phones while on the go."

"Amdocs has been addressing the needs of local search and marketing service providers like Trudon for over 30 years. Since we harness the advanced technologies of innovative companies which meet the specific needs of these service providers, Trudon knew that they could rely on us to lead this initiative,” said Rebecca Prudhomme, vice president of product and solutions marketing at Amdocs. “By working together with Cellcity and MobeeArt, we have successfully enabled Trudon to enlarge its mobile media footprint."

Supporting Resources
About Trudon
Trudon is the owner and publisher of the Yellow Pages, the Phone Book, Yellow Pages Mobile and the operator assisted 10-11-8 business enquiries. The information is also published online at www.yellowpages.co.za where you can get access to Maps and Directions as well as B2B and CitySearch.
The company's head office is in Johannesburg and has six other branches in South Africa. Trudon publishes and distributes 19 regional books in all of the 9 provinces in South Africa.


About Amdocs
Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems, service delivery platforms, proven services, and deep industry expertise to enable service providers and their customers to do more in the connected world. Amdocs’ offerings help service providers explore new business models, differentiate through personalized customer experiences, and streamline operations. A global company with revenue of approximately $3.0 billion in fiscal 2010, Amdocs has over 19,000 employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at www.amdocs.com.

Amdocs' Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2010, filed on December 7, 2010 and our quarterly 6-K filed forms furnished on February 8, May 11 and August 8, 2011.

Media Contact:

Weber Shandwick

Michael Zema
Weber Shandwick for Amdocs
Tel: +1-212-445-8181
E-Mail: mzema@webershandwick.com
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